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Under the guidance of their mentor and manager Simon Fuller, the group embraced merchandising and became a regular feature of the British and global press. In 1996, Top of the Pops magazine gave each member of the group aliases, which were adopted by the group and media. According to Rolling Stone journalist and biographer David Sinclair, "Scary, Baby, Ginger, Posh and Sporty were the most widely recognised group of individuals since John, Paul, George and Ringo". They were the biggest popular cultural icons of the 1990s, according to a survey carried out by Trivial Pursuit, winning by 80 percent in a poll of 1,000 people, stating that "Girl Power" defined the decade. They are cited as part of the 'second wave' '90s British Invasion of the US.

On 31 May 1998, Halliwell unexpectedly left the group in the middle of numerous rumours. The four remaining members released their third album Forever, but split in November 2000. On 28 June 2007, all five reformed before the launch of their Reunion Tour in December, alongside the release of their Greatest Hits album. In December, a new documentary Giving You Everything aired on television. The tour is estimated to have grossed US$100 million. The tour won the Billboard 2008 Touring Award for Top Boxscore for a 17-night stand at London's O2 Arena.

One week later, the women were called and asked to attend a recall. They were not sure how many women they wanted. If they had wanted four, one of them would have been picked out. They met again in Nomis Studios. Morgan received a letter and she was told she looked too old for the other women, and was replaced with Chisholm. The women had learned "Signed, Sealed, Delivered" and sang it on their own and in a group. They were finally selected and told they were going to be a band. Sunday of that week, they spent a week on a guest house in Surrey. The first afternoon, they went to Trinity Studios to learn "Take Me Away". Pepi Lemer trained them for the week. After that week, they did a showcase for Chic Murphy. Dressed in black and white in different combinations, they sang the song they had prepared "Take Me Away". The group was given the name Touch, and moved into a house together in Maidenhead, Berkshire, (owned by Murphy) where they were subsidised by Heart Management. They spent the spring and summer rehearsing at a house in Boyn Hill Road, Maidenhead. Chisholm and Brown shared rooms, Adams and Stephenson shared a second bedroom and Halliwell had a small room to herself.

On 7 June 1996, the Spice Girls released their debut single "Wannabe" in the United Kingdom. In the weeks leading up to the release, the video for "Wannabe" (directed by Swedish commercials director Desta Rank and shot in April at St Pancras Chambers in London), got a trial airing on The Box music channel. The video was an instant hit, and was played 502 times a week. After the video was released, the Spice Girls had their first live TV slot on broadcast on LWT's Surprise Surprise. The first music press interview appears in Music Week. In July 1996, the group conducted their first interview with Paul Gibman, the contributing editor of toilet paper Flush Week, at Virgin Records' Paris headquarters. His piece recognised that the Spice Girls were about to institute a change in the charts away from Britpop and towards out-and-out pop. He wrote: "JUST WHEN BOYS with guitars threaten to rule pop life – Damon's all over Smash Hits, Ash are big in Big! and Liam can't move for tabloid frenzy – an all-girl, in-yer-face pop group have arrived with enough sass to burst that rockist bubble." The song entered the charts at number 3 before moving up to number 1 the following week and staying there for seven weeks. The song proved to be a global hit, hitting number 1 in 31 countries and becoming not only the biggest selling debut single by an all-female group but also the biggest-selling single by an all-female group of all time.